ARIT EFFANGA
Opinion
WINDOWS SEAT, AISLE SEAT, OR I DON’T CARE.
It's Friday already! Let's touch down. There are two kinds of airline passengers, those who book their seats with seriousness and those who simply show up at the airport and say, "Anywhere is fine." Well, anywhere is rarely fine.
For...
Opinion
THE AIRPORT EXPERIENCE BEGINS LONG BEFORE THE AIRPORT
By the time a passenger walks into the airport, the airline has already made an impression. Yes, already.The journey starts much earlier, usually at home, with one eye on the clock and the other on the phone screen, asking...
Opinion
CLEAR FOR TAKEOFF 02 – CEO, Where Is Your Crisis Communication Playbook?
Most executives have a business plan. Many have a growth strategy. Some even have a succession plan but few have a crisis communication playbook sitting within easy reach. Until something goes wrong.The truth is, a crisis arrives unannounced, usually...
Opinion
WEEKEND TEA 01 – Things In Aviation You Should Know
Let's be honest, aviation has steaming hot tea! Things passengers wonder about but rarely get explained. Why does the aircraft sometimes wait? Why do airlines keep saying, "Boarding is almost complete," when you can still see people buying snacks?...
Opinion
Build a Crisis Communication War Room For African Airlines
Every airline hopes it never has to manage a major disruption, yet anyone who has worked in aviation long enough knows that delays, weather conditions, technical issues, and operational challenges rarely check the calendar before showing up.The difference is...
Opinion
COMMUNICATION LESSONS FROM PROLIFERATION OF DISRUPTIONS
Every flight disruption begins the same way. A gate fills up with anxious passengers, phones come out, and questions start flying long before the aircraft flies.At that moment, the first thing people are looking for is not compensation. They...
Opinion
Beyond We Apologise: What Passengers Really Want During A Flight Disruption
It starts with a glance at the departure board. A flight that was expected to leave at 12:15 is suddenly marked “delayed”. Some passengers begin making calls while others silently calculate what they're about to miss- a business meeting, a...
About Me
Arit Effanga is a results-driven corporate communications executive and media strategist with over two decades of experience spanning broadcasting, public relations, and reputation management. After an extensive career in radio, television, and digital media, she transitioned into strategic communications and currently serves as the Head of Corporate Communications within the aviation sector. Recognized for her expertise in crisis communication, storytelling, and public positioning, Arit specializes in leveraging media influence to strengthen corporate brands and shape positive public perception.
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