ARIT EFFANGA
Opinion
THE FIRST IMPRESSION STILL COUNTS
In August 2025, a video from the Nigerian airport showed singer Kwam 1 The Ultimate standing in front of a taxiing aircraft after a dispute over a liquor container.The incident went viral, drew the attention of aviation authorities, and...
Opinion
Before You Before You Speak, LISTEN
Sometimes the most important part of communication happens before anyone says any word.Following public outcry and a preliminary review into an incident involving its personnel and and the medical staff at the University of Uyo Teaching Hospital, on May18,...
Opinion
When The Brand Outgrows The Business
September 2026 - Uber ended its 12-year operations in Nigeria.
For a company that had become almost a part of the Nigerian urban vocabulary, the announcement was more than a business decision. It was a moment of communication, and it...
Opinion
Why Some Seats Just Won’t Get Cold, In Africa
Away from regular, lets do an aside.In most parts of the world, being a president is like renting a flat: you move in, stay for a few years, and then it’s time to pack your bags, whether you like...
Opinion
This Could Have Been Avoided
Some corporate crises arrive like thunderstorms but others send warning flashes first. We simply ignore it.In January 2025, Julius Berger apologised to the Nigerian Senate after repeatedly failing to honour invitations relating to an investigation into road projects. The...
Opinion
WEEKEND TEA – Your Customers Do Not Owe You Their Trust
There is something many businesses quietly assume: because we have been around for years, customers should trust us. Not quite.
Your customers do not owe you their trust because you have a big office, a familiar logo, or a blue-chip...
Opinion
So, What Did We Learn?
A Nigerian airline once had a very uncomfortable lesson in public view.In November 2025, social media personalities VeryDarkMan and Mr. Jollof were involved in an altercation while boarding a United Nigeria Airlines flight from Asaba to Lagos.The incident caused...
Opinion
Before We Blame The Media, What Did We tell them.
Sometimes the media did not misunderstand the organization, we simply gave them a story that was impossible to misunderstand.Take the recent tension between Nigeria and South Africa.
After reported attacks on Nigerians in South Africa, the National Assembly announced an...
Opinion
The Era Of The Gatekeeper Is Over!
Once upon a time, if you wanted the public to hear your story, you needed a gatekeeper. A journalist, an editor, a newsroom, a press conference, or a very persuasive PR person who knew which decks to call.Not anymore.Today,...
Opinion
Your Reputation Is Being Built When Nobody Is Watching.
We often think that reputation is built in big moments. The major announcements, successful launch, impressive presentation, or maybe the company's last viral social media campaign.But truthfully, reputation is usually built in much quieter places. It is built in...
About Me
Arit Effanga is a results-driven corporate communications executive and media strategist with over two decades of experience spanning broadcasting, public relations, and reputation management. After an extensive career in radio, television, and digital media, she transitioned into strategic communications and currently serves as the Head of Corporate Communications within the aviation sector. Recognized for her expertise in crisis communication, storytelling, and public positioning, Arit specializes in leveraging media influence to strengthen corporate brands and shape positive public perception.
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