ARIT EFFANGA
Opinion
Sometimes Silence Is Not Golden, It Is Just Silence
How often have you hear this familiar phrase in corporate communication? “We're looking into it.” It has probably worked more overtime in some organizations than many employees.But sometimes silence is the bigger problem.Remember the Peak Milk Good Friday advert...
Opinion
Airborne & Thinking
What is one question you think every business leader should be asking themselves right now?The flight may be delayed, your thinking shouldn't be. There is something about being at 35,000 feet that makes people suddenly think deeper.Perhaps it is...
Opinion
Dear Airlines, We Need To Talk
It's Friday, let's have a small conversation about Nigerian airlines.Not a fight, not a dragging session, just a soft, sit back and look at ourselves kind of conversation.Dear airlines, we need to talk. You have done many things right,...
Opinion
Midweek Flight Check, Where Are We Flying To?
It's Wednesday, not quite the beginning of the week, but not yet close enough to Friday to start mentally packing a weekend bag. So perhaps it is a good time to sit back, look out of the window, and...
Opinion
When Customer Service Becomes Customer Stress
There is a particular kind of frustration that comes with needing help from a company you have already paid. You call customer service, you wait, then after several minutes of listening to music that you may not even enjoy,...
Opinion
WEEKEND TEA 03 – UNSCRAMBLE THE BLANK PUZZLE
For some stories in aviation all you need to do is look at the blank spaces.There are moments when something happens, everyone suddenly becomes quiet, very quiet, and if there is an official explanation you are left with even...
Opinion
IF YOU COULD FIX ONE THING IN NIGERIAN AVIATION TOMORROW, WHAT WOULD THAT BE?
Being handed the job of fixing even one thing in Nigerian aviation is a rather dangerous privilege. Would you start with a new terminal, a committee, or a policy document?Sometimes the biggest challenge in Nigerian aviation is not that...
Opinion
Nigerian Airlines That Went Quiet & What We Still Remember Them For
There is a strange thing about the Nigerian aviation industry. An airline can be everywhere today then gradually, you stop seeing it.No goodbye, no "Thank you for flying with us." It simply goes quiet and Nigeria has quite a...
Opinion
THE CUSTOMER IS NOT ALWAYS RIGHT, BUT THEY SHOULD BE HEARD
There is a familiar saying in business, "The customer is always right." Nice idea but slightly more complicated in real life.In aviation, the passenger can be mistaken, misunderstand the policy, miss an announcement, arrive late for boarding, and still...
Opinion
WEEKEND TEA 02 – THE AIRPORT HAS SEEN THINGS…
There are few places where human behaviour becomes as interesting as it does at an airport.People who have never spoken to strangers suddenly become best friends and someone who has been sitting at the gate for 45 minutes will...
About Me
Arit Effanga is a results-driven corporate communications executive and media strategist with over two decades of experience spanning broadcasting, public relations, and reputation management. After an extensive career in radio, television, and digital media, she transitioned into strategic communications and currently serves as the Head of Corporate Communications within the aviation sector. Recognized for her expertise in crisis communication, storytelling, and public positioning, Arit specializes in leveraging media influence to strengthen corporate brands and shape positive public perception.
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