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Popular filmmaker and actress urges regulatory agencies to take decisive action against counterfeit goods threatening public health.
Prominent Nollywood actress, producer, and screenwriter Ruth Kadiri has raised a public alarm regarding the dangerous proliferation of counterfeit and fake consumer goods in Nigeria after personally purchasing a fake item in the market.
Taking to her official social media platforms, the acclaimed filmmaker expressed deep concern over how fake products—ranging from packaged foods and personal care items to household consumables—are posing severe health risks to everyday citizens.
Actress Recounts Experience and Highlights Public Health Dangers
Recounting her personal encounter with fake products, Kadiri emphasized that the issue extends beyond simple economic loss, directly impacting human health and life expectancy across the country.
She pointed out that unsuspecting consumers are daily purchasing toxic or sub-standard imitations of popular brand items, often unable to distinguish between genuine products and sophisticated counterfeits until harm is done.
“Counterfeit goods are literally destroying Nigerian lives,” Kadiri stated in her public video address. “People are buying fake products every single day, thinking they are original. From food to body products, these things are causing serious health complications and illnesses, and it needs to stop.”
The actress called on government regulatory authorities—including the National Agency for Food and Drug Administration and Control (NAFDAC) and the Federal Competition and Consumer Protection Commission (FCCPC)—to intensify market surveillance, enforcement drives, and penalty measures against illegal manufacturers.
Widespread Support and Public Outrage
Kadiri’s public outcry triggered immediate support across social media, with thousands of Nigerians sharing similar personal experiences regarding fake consumables, pharmaceuticals, and household merchandise.
Industry peers and public figures echoed her sentiments, stressing that unchecked counterfeiting undermines legitimate businesses, discourages local investment, and compromises public safety.
The filmmaker urged Nigerian consumers to remain highly vigilant, inspect product packaging, verify batch numbers, and report suspicious vendors to relevant enforcement bodies.
Ruth Kadiri, widely recognized for her prolific movie productions on YouTube and traditional broadcast media, continues to leverage her public platform to champion consumer rights and societal issues across the country.
