Nollywood actress and producer steps back from partisan politics following public scrutiny and backlash over her previous political engagements.
Nollywood actress and filmmaker Toyin Abraham-Ajeyemi has announced her complete withdrawal from the All Progressives Congress (APC) Campaign Council, declaring that she is stepping back from active political engagement.
The popular movie star made the announcement during a recent public appearance, stating that her focus has returned entirely to her creative craft and family.
Backlash and Personal Toll Influence Decision
Abraham’s decision comes after years of public criticism linked to her open support for President Bola Ahmed Tinubu during the 2023 presidential campaign.
The actress faced widespread social media backlash, boycott calls against her film releases, and online harassment from critics dissatisfied with government policies and economic conditions.
Addressing her decision, Abraham explained that her previous political involvement was driven by personal conviction, but the resulting hostility impacted her mental peace and brand reputation.
“I am completely out of politics now,” Abraham stated. “My focus is 100 per cent on my films, my family, and my passion for storytelling.”
announcement regarding her exit from political campaigning
She added that while she remains committed to the growth and development of Nigeria, she will no longer participate in party politics or campaign activities.
Celebrity Politics and Brand Risk in Nollywood
Abraham’s withdrawal highlights the growing risks facing Nigerian entertainment figures who align themselves with political parties.
During the 2023 electoral cycle, several Nollywood stars and musicians actively endorsed candidates, leading to polarizing reactions from fanbases across digital platforms.
Industry analysts note that high-profile endorsements often carry heavy commercial risks, as political dissatisfaction can directly affect box office performance and brand sponsorship deals.
By stepping back from the APC Campaign Council, Abraham joins a growing list of creative professionals choosing to distance themselves from partisan alignments ahead of future electoral cycles.
Her focus turns back to upcoming film productions and cinema distribution across West Africa, where she remains one of Nollywood’s highest-grossing filmmakers.
